Picture clothing company. A clear concept based on strong values.
Ride, protect and share. These three words capture the essence of Picture Organic Clothing. But there is also another story behind the brand a meeting between three “pals”. Julien Jeremy and Vincent. “We all come from different backgrounds but chasing a childhood dream and united by that shared passion for board sports and the desire to create something that reflected our identity. We founded picture Organic Clothing in 2008 with a clear redline.
ARTILECT STUDIOS. Equal parts art & intelligence.
ARTILECT is not a typical outdoor brand, it’s a performance brand that excels in the outdoors. This statement may seem to be at odds, but we are not going to be defined by outdated labels. We grew up in the outdoors, but we did it in a time of revolution. A time of punk rock and skateboarding, of hip-hop and digital advances that led to a hyper-speed evolution of our environments. We get out there, we get deep and we have the time of our lives, but it’s not about that alone. It’s about the destination AND the journey. The pain AND the reward. It’s also about getting lost in an unfamiliar city, discovering cultures and living new experiences so that we can look back on our time, fulfilled with everything we’ve done and everyone we’ve met along the way. It’s within the experiences of being alive where we find fulfilment.
DB JOURNEY. Bonded by adventure.
At Db we are travelers. Dreamers. Optimists. We believe that the world will be better tomorrow than it is today. We believe in family. Open architecture. Bridges, not walls. We believe that journeys — in our backyards, across oceans and through outer space — have the power to open our minds and shape our lives. At Db we exist to create meaningful journeys.
TSL OUTDOOR. A TECHNOLOGICAL COMMITMENT VIA ECO-DESIGN.
Eco-design consists of designing a product with consideration for the impact that every stage in its life cycle will have on the environment. TSL has always been concerned for environmental protection. A responsible “good neighbour”, the company has a strong attachment to the natural environment in which it is privileged to operate. We therefore seek, from the initial design of the product, to optimize its environmental performance by minimizing its impact (consumption of materials, transport, usage, recycling, etc.).
ZAG SKIS. PASSION & AUTHENTICITY paired eco-responsibility.
Based in Chamonix Mont-Blanc, over the last 15 years, ZAG has become a pioneer and a reference in the eyes of mountain lovers, as well as, freeride and freetouring/touring enthusiasts. ZAG continues to seduce skiers looking for unique experiences by developing easy-to-use, intuitive and high performing skis for all skiers types.
DEELUXE SNOWBOARDING. FOCUS ON ONE THING.
This journey has taken us from the streets to the steeps and everywhere in between. At Deeluxe, we focus on one thing: crafting exceptional boots for snowboarding. As a tight-knit independent company, we’re driven by a passion for riding and a commitment to innovation. For over twenty years, we have pioneered new technology while refining proven approaches. By collaborating with riders to develop boots for the specific terrain they destroy, we offer footwear as diverse as today’s riders. This design-driven approach allows you to focus on your riding while we take care of your feet. Whether you session rails in front of city hall, lap the bunny hill, or split-board in Alaska, you can depend on Deeluxe.
LAGOPED. clothes inspired by nature.
We couldn't find clothes made near us, healthy for the wearer, technical and eco-friendly, so we decided to make them! The ptarmigan inspired us. It is a bird the size of a partridge that lives by the thousands in our mountains in Europe. It adapted to global warming 10,000 years ago and changes the color of its feathers with each season. We cannot change the color of our skin, but we can change our habits . Lagoped has embarked on the path of local manufacturing , and not on the other side of the planet. He is a discreet and frugal bird who has learned to take only what is necessary. Lagoped uses recycled materials which preserve the planet's resources . And we give you transparency down to the thread. You too, go outside to see ptarmigan. Your clothes will not scare them away and you only leave your footprints in nature.
MOONBIKES. reinventing winter mobility.
Unparalleled small vehicle performance. MoonBikes started as a personal project, when its founder Nicolas Muron, a former aerospace engineer, designed a prototype suitable for winter. He needed an alternative to his mountain bike, and realised there was a market for an entry-level electric snow vehicle.
XNOWMATE. YOUR FRIEND ON THE SNOW.
Once upon a time there were two entrepreneurs and skiing lovers in Spain who had a conversation about ski and après-ski boots. How heavy and uncomfortable to walk, especially at the end of the day! There should be an alternative! Why not to try and create an ideal waterproof and folding snow boots?
That’s how we begun. We took the few savings we have had and collected funds from family, friends and looked for someone who could turn the idea into reality. It took 5 series of prototypes in one of the best R&D centers in Europe to achieve the result we were looking for: a new concept of footwear, waterproof, warm, comfortable, very light, unisex ... and foldable. Almost unbelievable, but it worked.
MOUSTACHE BIKES. BECAUSE RIDING A BIKE HAS NEVER BEEN SO ELECTRIC. OR SOOTHING. OR EXCITING.
Moustache is the strong belief that electric bikes are an incredible opportunity for the development of cycling! As we see it, they are an excellent alternative to cars. A quality e-bike can bring happiness, whether it be in an urban environment, or leisure rides, or for more intense riding! It’s a certain vision of the e-bike. A different, modern, innovative and qualitative vision. It’s the desire to consider the rider as our priority, the center of our thought and development process. It’s the desire to offer bikes that are both unique and rewarding by combining design, comfort and ease of use.
Moustache is also a walkbike for learning to ride. It’s the only bike without electric pedal assistance, but for us it’s one of the most important bikes in our collection: it’s a first bike, the one that will ignite a passion in the youngest of riders! Moustache is a structured collection with 8 families to cover all the different riding needs: urban, all road, road, Electric Mountain Bike, electric tandem, walkbike, so you can find the right Moustache for you!